ALMA celebrates Italy together with Symbola and Sanpellegrino Group
On March 12th ALMA will be celebrating Italy, by organizing a convention called “Italy, land of excellence” in collaboration with Symbola, Foundation for the promotion of Italian quality, and Sanpellegrino Group, that paid a homage to the most important ambassador of “made in Italy” abroad, including ALMA, with its prestigious “Reservation Book 2012”.
Ermete Realacci, President of Symbola, will be the chairman in the meeting. After a welcome speech of Master Chef Gualtiero Marchesi, Rector of ALMA, Stefano Agostini, Managing Director of San Pellegrino Group, will be speaking too, as well as Oscar Farinetti, creator of Eataly, the most important Italian center for the promotion of high quality food and beverage, and Pierluigi Sacco, Professor of Cultural Economics at IULM in Milano. Italian “cultural” identity is the main topic, and speakers will be exchanging opinions about the promotion of this concept abroad.
At the end of the meeting Clément Vachon, International Relations Manager Sanpellegrino, will be presenting the Reservation Book 2012, and introducing the chosen representatives of Italian excellence: Palazzo Strozzi, Salvatore Ferragamo, Ferrari, Altagamma, Fondazione Giorgio Cini, San Pellegrino/AcquaPanna, Missoni, Fiat 500, Il Mondo del Vino, Bulgari, Poltrona Frau Group, IdentitàGolose, Flos, Lunarossa/Prada and ALMA.