ALMA flies to the United States to train H-E-B. staff.
3rd stop: San Antonio, Texas 23-24-25 July.
The lessons will be dedicated to the Italian Gastronomic Culture and food products, a journey through history, ingredients and traditional recipes aimed at countering the “Italian Sounding” phenomenon.
Founded in November 1905, H-E-B is an American privately heldsupermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico.
The activities are carried out in collaboration with ITA – Italian Trade Agency following a public call for tenders awarded by ALMA